What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product. Firstly, we must understand that people are motivated to...
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Visual stimulation is one of the most engaging senses that the consumer can comprehend, therefore, much like people base their opinions of others on their first outward appearance, consumers do the same when deciding to engage with a brand. A brand's image is incredibly important as it will determine whether potential relationships will be forged between the brand and the consumer. The first image or impression you leave with the consumer should be a positive one. This will draw them back to...
The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or job security, as these are seen to be more...
It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what matters to your consumer. Luckily,...
As the economy puts a strain on the wallet clasp, marketing budgets are getting seemingly smaller, forcing brand managers & marketers to become magic makers with what they have at their disposal. This can be done by collectively thinking outside of the box whilst ensuring that your brand stands out amongst the rest. Brand presence & recognition are major factors when customers are ready to commit to a business relationship. However, this does not mean that you need to move heaven & earth in...
Content calendars are one of the most powerful weapons you can keep in your marketing artillery when building your strategies and imagery. You are able to control your chaos with social media content calendars, as they assist in aligning your ideas, expenditure, and improve the cohesion of posts to better utilize your time management and planning. Below is a list of suggestions to take into consideration when constructing your calendar: Use the days of the week or quirky days of the year to...