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Make Every Event Count (Without Looking Like Everyone Else) Let's be honest. Nobody has ever driven home from an expo saying,"Wow... did you see that generic pull-up banner?" People remember experiences. They remember the stand that made them stop. The friendly team in matching branded shirts. The coffee served in a branded mug they accidentally took home (we won't tell). The useful giveaway that somehow found its way onto their desk instead of into the bin. That's the difference between simply...

How the Right Gear Protects Your People and Builds Your Brand

Whether you are on the lookout for a snazzy new place to grab a coffee & a bite to eat or needing some customized promotional goods, the go-to action is usually to ask Google. This is simply done by typing keywords into the search bar, such as “Durban, promotional products, lanyards & caps.” Google then determines which business profiles best match your keywords & spew out a list of directories that could interest you. There are many positives to creating a Google My Business profile, which...

Uniforms that Speak Volumes: How Appearance Shapes Professional Perception

Boost client loyalty and repeat sales with smart year-end gifting. Discover why branded gifts are a powerful way to stay top-of-mind — and how 64% of customers are more likely to buy again after receiving one.

When you look at the Clothing and Promotional Gifts industry, we have a relatively constant evolution of products, however, they often remain fundamentally similar to their predecessors, or a more refined version thereof. We are constantly on the look out for innovation in product, and when we have access to it, aim to bring it to you, to help your brand stand out, but if there is one area of our industry that has quietly undergone a radical transformation, it is BRANDING. Now days, when...

Near the end of 2019, it was announced that the social media giant, Facebook, was contemplating the removal of the Like count from both its Instagram & Facebook platforms. Social users would still able to Like content that appealed to them, however, the number of individuals who Liked the same postings would not be visible. The alpha Like removal test was thus launched in a number of countries to observe what effect the removal would have on the engagement & overall performance of the social...

A slice of chocolate cake, a present under the Christmas tree or a fluffy blanket on a cold winter night...these are instances where bigger is always better. It is quite common for people to get an extra ‘pep in there step’ when they achieve a goal such as 1000 followers on Instagram. However, this achievement does not necessarily fall under bigger is better. Gaining a high number of followers is a problematic myth constructed by social media companies, as it is the thought that having more...

The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or job security, as these are seen to be more...

It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what matters to your consumer. Luckily,...